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Referral schemes are in limelight recently and for good reasons as one in four-person buys through recommendation and the referred customers have a 43% higher retention rate.
Word of mouth is the prime factor behind 25%-45% of all buying decisions as people trust and value the recommendation. A positive, low cost and effective tool for immediate sales boost. It can spark sales exponentially when partnered with an effective marketing program.
Fast-moving consumer goods (FMCG) packaging remains the worst affected industry due to counterfeiting which accounts for over 30% of business...
The rapid expansion of counterfeit cosmetics internationally and in India poses a public health risk for consumers and threatens...
Counterfeiting is a global phenomenon that has accompanied the rise to prominence of recognizable branded items...
It's time to call a fake a fake According to the Authentication Solution Providers’ Association (ASPA), the overall...
Counterfeiters never fail to shock us. As per the joint study by ASSOCHAM-RNCOS in 2020, about 65-75% of dietary supplements...