Counterfeit products have become a scourge within the liquor industry, providing an opportunity for counterfeiters to produce and distribute fake liquor products that contain harmful substances. The resulting negative influence on consumers goes further in damaging the integrity of brand names enjoyed by legitimate manufacturers.
Counterfeit products remain an ongoing struggle for the international liquor trade. On the other hand, the threats of financial losses, consumer safety, and brand integrity loom large for brands about the very authenticity of their products. A condition that constitutes, to a brand, trust. Counterfeiting agents, such as high-end whiskies and collection wines, will go as far as copying labels, and bottles, and even distilling substances for imitation. To this end, novel anti-counterfeit solutions have been developed that utilize state-of-the-art technologies and robust authentication processes to safeguard both brands and consumers.
The liquor industry has to grapple with counterfeit products that exist largely due to many other factors near the supply end of the distribution channels and differences in the various regions of control as far as spirits and alcohol are concerned. From counterfeit versions of imitation spirits laced with harmful substances to nearly perfect counterfeits of premium brands, fake liquors abound. Such a trend in fake products destroys the health of the market by misleading consumers and eroding brand trust. Conventional authentication interceptors such as holographic labels and serial numbers are old ways of tackling sophisticated operations these counterfeiters use. In addition, the internationality of the liquor trade complicates the situation further as effective enforcement at the margins against counterfeiting is a nightmare.
Counterfeiting has emerged as a multi-billion-dollar illegal business in the liquor industry, with counterfeiters placing their focus on many products ranging from premium spirits, and wines, to even craft beers. Premium brands combined with large margins have lured counterfeiters into liquor. The counterfeit product is not only a threat to the reputation of a legitimate brand as well as its profitability; they are also a threat to the health of the unsuspecting consumer. From the most dangerous of adulterated ingredients/using the worst of methods, counterfeit liquor can do anything from hurting someone down to committing murder.
In response to such predicaments, liquor companies all over the world are beginning to invest in innovative anti-counterfeiting solutions, which all leverage advanced technologies and innovative authentication methods to strengthen and protect their products. Traditional methods incorporating hologram labels and tamper-evident packaging have been and to some extent useful, but against increasingly sophisticated counterfeiters few can say they have stood a strong chance. The resolves include such with:
Blockchain technology has been identified as one of the greatest solutions to the counterfeit liquor dilemma. It is a decentralized, immutable ledger where bottles of liquor can be tracked from their inception to their consumption. By allowing each transaction on the blockchain, brands usher in a transparent and tamper-proof supply chain. A simple scan of a QR code enables the final customer to determine both its authenticity and provenance readily.
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We desire that the current generation and the generations to come, do not have to worry about the fakes and counterfeits. We believe in " connecting with the heart and mind of consumers", and our technology and offerings are all centered on it.
