FMCG merchandise is determined less difficult to replicate as the original products have referred to the components used to fabricate the product for the customers' information.
The counterfeiting challenge is a universal threat to the integrity and the successful operation of FMCG companies throughout the world. Given the intense pace of FMCG, authenticity is a key to consumer confidence and the reputation of the brand. Brands vary from counterfeited drugs to imitated luxury goods, poisoning consumer confidence, brand reputation, and revenue streams. Let's look at why counterfeiting is a major concern for the FMCG sector and how they intend to counteract such massive challenges.
The advantages to implementing very effective anti-counterfeiting measures are much greater than asset protection against economic loss. Assured brand safety would be one among them since genuine merchandise goes with safely shipped and high-quality products. Additionally, anti-counterfeiting measures serve as a shield for brand protection, ensuring client confidence and loyalty through making sure that they receive authentic products.
The safety of sales streams, prison compliance, encouragement of innovation, and streamlined delivery chain methods are most of the multifaceted blessings that contribute to the general resilience and achievement of FMCG agencies. By addressing the widespread problem of counterfeiting, those measures create steady and ethical business surroundings and secure the enterprise towards ability dangers.
VCQRU's complete anti-counterfeiting answers for Fast-Moving Consumer Goods (FMCGs) embody modern-day technology in labels and packaging. With the introduction of superior formative processes, we put an end to supply chain fraud. Our methodology does not only protect businesses from immediate risks but also allows for plant-wide visibility across the whole supply chain. On focusing on anti-counterfeiting, innovative labeling, secure packaging, and enhanced supply chain transparency, VCQRU stands as a dependable partner to FMCG companies by securing their products and building customer trust.
We are a product-based IT organization. Our headquarter is in Gurgaon and our marketing team works.
We desire that the current generation and the generations to come, do not have to worry about the fakes and counterfeits.
CEO of Tech Pvt. Ltd.
This company have unique and advanced technical services to grow the business. The company services helped us to connect directly to our customers, so that we could make our marketing and business strategies better.
Customer
VCQRU has done a great job keeping in mind about our business idea and developing software as per our niche specifications. The team is technically strong and creative. Thanks, and keep up the same service and hard work!
VCQRU is driven by passionate employees to create and deliver on new ideas which is reflected in their work. It is a team that strives for excellence and is open to experimenting and creating new trends in the business.
Client
Thank you VCQRU for your valuable support to our business. You have not only shown the commitment and dedication in our project, but also focused on those minute details that were missing from our end. Great Job!
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We desire that the current generation and the generations to come, do not have to worry about the fakes and counterfeits. We believe in " connecting with the heart and mind of consumers", and our technology and offerings are all centered on it.
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