How can you identify counterfeit products?

1 February, 2024

Our Indian market is vast and Identifying counterfeit products can be difficult, because counterfeiters often go to great lengths to make their products look genuine. These counterfeits products hit the worldwide economy and around this many brands are running awareness campaigns to provide authentic and genuine products to end users. So here we are going to provide you several common tips and tricks that can help identify potential counterfeits:

• Check the Packaging:

If products have poor quality printing, spelling errors, or inconsistent font usage on labels and packaging, then don't purchase dose products. Before buying anything, examine the overall quality of the packaging material, authentic products typically use high-quality materials.

• Verify Holograms and Security Features:

Many real products have special inks, holograms or other security features that play a vital role against counterfeiters. Familiarize yourself with the specific security features used by the brand. Counterfeiters try to replicate these features, but they are usually often with lower quality or inaccuracies.

• Compare with Genuine Products:

First familiarize yourself with the authentic product and investigate details such as design, color and logo placement of products. After that when you purchase a product then compare the suspected counterfeit item with the genuine one and identify any discrepancies.

• Check Serial Numbers and Barcodes:

When you buy a product, verify the serial numbers, QR codes or barcodes on the product. Because Counterfeit items may have missing or mismatched codes. Use the manufacturer's official website or contact them directly to verify the authenticity of the product using these codes.

• Buy from Authorized Retailers:

Make sure to purchase products only from authorized retailers, whether online or in physical stores. Be careful when buying from third-party vendors, especially if the deal seems too good to be true.

• Check the Price:

If the price of a product is significantly lower than the average market price, it could be a red flag. However, some counterfeiters may sell at near-market prices, so price alone is not a definitive indicator.

• Research the Seller:

Do some investigation of the seller's reputation, especially if you're buying from an online marketplace. Read reviews of customers, how many years they have been selling online products on the XYZ platform and check for any history of selling counterfeit goods.